OmniCon's press feature turns any article in a channel into an email blast to a curated list of journalists. You maintain a contact book, group contacts into distribution lists, and when you have a release worth sending, you pick an article, pick a list, hit send, and track who got it.
What's in this section
- Press contacts — adding journalists, editors, and outlets to your contact book.
- Distribution lists — grouping contacts so you don't have to re-pick them every time.
- Sending a press release — the end-to-end flow from article to inbox.
- Distribution history — reviewing what you sent, to whom, and who received it.
The three concepts
- Press Contacts. Individual people — a journalist's name, email, outlet, beat, preferred language. Your rolodex.
- Distribution Lists. Named groups of contacts. A contact can belong to many lists; a list can have many contacts. Think "Tech press — North America" or "Industry analysts".
- Distributions. A record of a send. When you press Send, a distribution is created pointing at the article you chose, plus a per-recipient row for every contact on the selected lists, with a delivery status on each.
How it fits with articles
A press release in OmniCon isn't a new content type — it's a regular article that also gets emailed. You write the article normally (title, body, main image, publish date), then separately go to Press → Send to email it out. That means the same article is simultaneously:
- A public page at its permalink URL.
- The payload of an email to every contact on the chosen lists.
- Indexed in search like any other article.
Typical workflow
- One-time setup: add your press contacts, group them into lists.
- Per release: write the article, publish it, go to Press → Send, pick the article and the list(s), review the subject/message, send.
- After sending: check Distribution History for delivery status per recipient.
What press does not do
- It's not a CRM. No deal stages, no sales pipeline, no email open/click tracking beyond delivery status.
- It doesn't schedule sends. When you click Send, it sends.
- It doesn't write the release for you — though you can use AI drafting in books and copy text over, or use a channel's AI Studio tools.
Start with Press contacts to build up your rolodex, then Distribution lists to group them.