While you write, two live tools tell you how the piece will perform: a score, and a preview of how it'll actually look. Articles and pages each have their own copy of these tools — the article editor's sidebar, and a matching SEO Analysis / Search preview pair of cards in the page block editor. Same signals, same scoring, different location.
The live SEO score
The SEO Analysis card shows a score from 0–100 with a green / yellow / red grade, a checklist of what passed (✓) and what's missing (×), and a one-line fix for each miss. It updates a moment after you stop typing.
The score rewards a page for genuinely being about its focus keyword. Points are earned when the keyword appears in:
- the title (the single biggest signal);
- the first subheading (H2);
- the URL slug (permalink);
- the meta description;
- the first 100 words of the body;
- at least one image's alt text;
- the body at a healthy density (roughly 0.5%–2.5% of the words) — with a penalty for keyword stuffing above about 4%, which reads as spam;
- an internal link to another article that targets the same keyword.
On a page built with the block editor, the body signals (density, first 100 words, heading, internal links) are read from whatever the page actually renders — the assembled blocks, or the raw-HTML body if you're in Raw HTML mode.
Alongside the keyword score, a set of general checks run independently of any keyword:
- Title length — aim for about 30–60 characters so it isn't cut off in results.
- Meta description length — about 70–155 characters.
- Image alt text — flags any image missing a description.
- Heading structure — warns if you skip an H1 or have no H2 subheadings.
Google and social previews
The Search preview (articles call this panel "Previews") shows two things, live: a Google result snippet (your title, URL, and description, truncated the way Google truncates them, with a warning if the title is too long), and — on the article editor — a social card: the image, title, and description that Facebook, LinkedIn, Slack, and X show when your link is shared. It pulls from the article's main image, title, and description, so you can fix an awkward-looking result before you publish. The page editor's preview currently covers the Google snippet only; the social-card preview is article-only for now.
Enhance with AI
In the article editor, Enhance SEO with AI reads your draft and fills in an optimized title, description, permalink, and a set of suggested keywords in one click. Review the result — it's a strong starting point, not gospel.
If you connect an MCP client, analyze_article_seo returns the score and checks for an article, and suggest_seo_improvements returns concrete edits — handy for auditing a whole channel in one pass.